Paid Marketing Manager

  • Marketing
  • New York, United States

Paid Marketing Manager

Job description

About TeePublic:

TeePublic is an online community where creators host online merch without having to worry about production, fulfillment, e-commerce or customer service. The result is the best pace to discover, support and promote art created by a passionate community of independent creators. TeePublic was started by the team behind CollegeHumor and Vimeo in 2013 and since then has enjoyed 100% yoy revenue growth with no venture and sustained profit margins. We excel at providing the best user experience, quality product and curated selection of any community driven retail platform on the web. Today, TeePublic is home to over 2 billion user generated skus and ships millions of products worldwide each year. 


As a TeePublic Marketing Manager, you will play an integral role in managing our paid search and paid social marketing initiatives.


Responsibilities:

  • Administer and manage all AdWords campaigns for TeePublic and Busted Tees
  • Administer and manage all paid social campaigns for TeePublic and Busted Tees
  • Perform daily AdWords and Facebook Business Manager account oversight
  • Execute tests, analyze data, identify insights in order to achieve maximum ROI in paid search campaigns
  • Provide weekly reporting and updates for paid search and social channels on all major KPIs, using all relevant analytics tools (AdWords, Facebook, Google Analytics)
  • Keep pace with search engine and PPC industry trends and developments
  • Provide strategic initiative recommendations as part of the larger marketing strategy

Requirements

  • At least 4 years of experience in Search Engine Marketing (SEM), paid search (PPC), and paid social marketing (Facebook, Instagram)
  • Well versed in performance marketing, conversion, and online customer acquisition and retention
  • Experience with AdWords, Bing, Google Analytics, and Facebook Business Manager
  • AdWords certification a plus, but not required
  • Detail oriented
  • Fast learner
  • Data driven
  • Hard worker who takes initiative
  • Excellent time management skills
  • Ability to work well within a team structure but also with a high level of autonomy
  • Interested in working in a startup level environment which means you’re ready for different kinds of tasks and challenges